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Three's mobile ad blocking plan blocked by Europe
Publié: septembre 3, 2016, 12:59pm CEST par Mark Wilson
Mobile operator Three had hoped to roll out a network-wide ad blocking system that would prevent the appearance of up to 95 percent of adverts has been shot down by a European regulator. Citing net neutrality, the Body of European Regulators for Electronic Communications (Berec) says that Three's plans were incompatible with providing an internet access service. The decision comes despite the fact that Three's ad blocker would have been optional for customers. Berec said that telecom companies "should not block, slow down, alter, restrict, interfere with, degrade or discriminate advertising when providing an IAS (internet access service)". This does… [Continue Reading]