Oracle is now the third of the big technology companies that is selling business profiles. The company just announced on its website that it is selling a database containing 400 million business profiles. "Oracle Data Cloud today launched the largest business-to-business (B2B) audience data marketplace to help make programmatic and data-driven B2B marketing easier", says Oracle. What does this actually mean? You can use the database to "reach buyers and decision makers at specific companies to align B2B marketing and sales efforts" or "build audiences based on companies that have purchased a specific enterprise solution in the past". You can also "digitally… [Continue Reading]