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  Retailers believe social media is key for future growth

  Publié: juillet 20, 2016, 10:03pm CEST par Sead Fadilpašić

  Retailers consider social media extremely important for future growth, a new report states, adding that all of them use at least one social media channel. SAP’s new report, based on a face-to-face survey with retailers and SMEs between April and May 2016, reveals that almost a third (29 percent) of respondents use more than three social media channels. Facebook, LinkedIn and Twitter are considered the most popular, but Pinterest and YouTube are not that far behind. "Every customer we engage with has an interest in social media", says EJ Jackson, SVP & GM of SAP Anywhere. "The number using social media… [Continue Reading]