Jaguar Land Rover has announced the launch of a new business, which is basically an Uber competitor. According to the company’s press release, the new technology start-up called InMotion will "build apps and on-demand services to overcome modern travel and transport challenges".
The start-up will soon start testing a couple of different services related to car sharing and car ownership. The testing will take place in North America, Europe and Asia "in the coming months".
InMotion will first conduct a global, in-depth research about the current state of travel and transportation markets, and then will go for closed, real-world experiments. Once it decides on the "most effective" approach to the problem, it will proceed to build and beta test a product.
"With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally", said Adrian Hallmark, group strategy director at Jaguar Land Rover. "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands".
Financial Times says that the new start-up will also build valet parking solutions, as well as insurance products. It has employed former Google employees to make this happen and, according to the report, will throw "hundreds of millions of pounds" if it comes up with technology that demands investment.
The division will be based in London, and will be completely independent from the rest of the company.
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