Despite recent rumors that it may fall into the black hole known as Yahoo, Hulu continues attempting to move forward as a viable source of TV for cord-cutters and those who just want an alternative. Today the company rolls out a new update for many of its hardware partners.
Dave Herman, senior product manager for living room devices, announces "we’re excited to roll out a new and improved Hulu Plus experience on Samsung Smart TVs and select Blu-ray players, Roku set-top boxes, and coming soon to the Wii console from Nintendo".
Included in this latest update is improved artwork, with larger images for a better navigation experience. There is a "tray-style" format that allows the customer to scroll through recommendations, popular shows and movies, top 100 clips, movie trailers and a new "Shows You Watch" feature that lets viewers jump straight into the latest episodes of any of the shows they regularly tune into.
In addition, search has been improved with what the service deems "a simpler way to find content with results that appear directly beneath the search", there is the promise of simplified controls, the addition of Hulu Kids, and the ability to sign up for Hulu Plus directly from within the app.
Meanwhile, Roku's Tom Markworth promises "The new Hulu Plus channel is available now in the United States on Roku 3, Roku 2 XS (model 3100), Roku 2 XD (model 3050), Roku 2 HD (model 3000), Roku LT (models 2400 & 2450), Roku HD (model 2500) and the Roku Streaming Stick (models 3400 & 3420). Earlier Roku models will continue to access Hulu Plus shows and movies via the existing Hulu Plus channel".
Now, what about us Google TV customers? Oh well.