Later this year, November 22nd to be exact, part two of The Hunger Games, titled The Hunger Games: Catching Fire, will hit the big screen. Microsoft's Internet Explorer team has partnered with Lionsgate to set up a new IE-optimized website for the sequel to the blockbuster movie with the hope of not only getting you excited about the film but also about the "browser you loved to hate".
The Hunger Games Explorer launches on the heels of the MTV Movie Awards which premiered the trailer. Microsoft's Roger Capriotti says "with the global launch of The Hunger Games: Catching Fire trailer, fans can now visit The Hunger Games Explorer to be immersed in this world, track every development of The Hunger Games: Catching Fire, including tweets, exclusive images and videos, and then share their thoughts and excitement with others around the world creating a global conversation".
Meanwhile, Lionsgate's Danielle De Palma claims "The Hunger Games Explorer is not only a place for fans to spark the conversation around Catching Fire, it is also a destination for us to continue to provide fans with new content, experiences and unprecedented behind the scenes access".
When fans enter The Hunger Games Explorer they can manipulate the website to customize Catching Fire info to the exact way they want it. You can tailor and filter content in and out of the stream, pull in fan blogs and tweets in addition to messages from the Capitol, and interact with other fans across the globe.
While the site is optimized for Internet Explorer, it works with every other web browser, and probably just as well. Still, it was created by the IE team, along with Lionsgate's RED Interactive Agency and, given the anticipation for the movie, it is still a win for Microsoft.