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Justin Bieber's World Cup iPad: 2010 in keywords

Publié: décembre 17, 2010, 9:40pm CET par Tim Conneally

By Tim Conneally, Betanews

The end of the calendar year is a time to reflect on our experiences of the last twelve months, and to look ahead to what the next twelve have in store. For many, this means getting together with the family, exchanging gifts and sharing stories of the year's adventures.
For the technology and information industries, it doesn't mean sitting around the fireplace and getting nostalgic over a cup of hot cocoa, though. It means year-end statistics; and for the rest of us, this is far more exciting.
Even though I'm a part of the rising tide of journalists who oppose top ten lists, I've been collecting all of the "Top 10 of 2010" lists from sites that have access to the most copious amounts of the Web's data and compiling the data into a roundup of what was most important to the Web this year.
Google
The weightiest site to disclose figures is, of course, Google, and Google's Zeitgeist 2010 ranked the topics that gained the most interest in the shortest periods of time this year.
1. Chatroulette
2. ipad
3. Justin Bieber
4. Nicki Minaj
5. Friv
6. Myxer
7. Katy Perry
8. Twitter
9. Gamezer
10. Facebook

Yahoo!
According to Nielsen ratings earlier this year, Yahoo bounced between the positions of second and third most-visited site of the year, and Yahoo's 2010 Year in Review includes some search terms that were popular in previous years, but have fallen off the map for most other services. The result is a list that looks a little dated.

1. BP Oil Spill
2. World Cup
3. Miley Cyrus
4. Kim Kardashian
5. Lady Gaga
6. iPhone
7. Megan Fox
8. Justin Bieber
9. American Idol
10. Britney Spears

Facebook
Facebook was positioned closely to Yahoo in the year's Nielsen ratings, but rather than ranking searches, Yahoo listed the most popular phrases to be posted as status updates in Facebook 2010 Memology: Top Status Trends of the Year.
1. HMU (Initialism for "hit me up", new slang begun in late 09)
2. World Cup
3. Movies (Toy Story 3, Inception, Twilight Saga, etc.)
4. iPad/iPhone 4
5. Haiti
6. Justin Bieber
7. Statuses related to Facebook Games
8. Chilean Miners
9. Airplanes (specifically, the song lyric "Can we pretend that airplanes in the nights sky are like shooting stars")
10.) 2011

YouTube
Google's YouTube is undoubtedly the leader in Web Video hosting and is the fourth most trafficked site in the United States overall. In YouTube Rewind 2010: The Year in Review, the most popular videos of the year were ranked according to their view counts.
1. Bed Intruder Song
2. "Tik Tok" Ke$ha parody: Glitter Puke
3. Greyson Chance singing "Paparazzi"
4. Annoying Orange Wazzup
5. The Man your Man could Smell like (Old Spice ad)
6. Giant Double Rainbow
7. OK Go "This Too Shall Pass" video
8. Twilight Saga: Eclipse trailer
9. Jimmy Kimmel surprises Bieber Fan
10. Gymkhana three, part 2

Bing
Microsoft's sites fall next in line behind YouTube, and the Most popular overall 2010 searches on Bing reveal a somewhat different mindset of its users.

1. Kim Kardashian
2. Sandra Bullock
3. Tiger Woods
4. Lady Gaga
5. Barack Obama
6. Hairstyles
7. Kate Gosselin
8. Wal-mart
9. Justin Bieber
10. Free

eBay
According to eBay's free statistics site, Pulse, tech gadgets are unquestionably the most searched-for items, and only 2 out of the 10 most common search queries are non-tech related.
1. iPod
2. Xbox 360
3. p90x (diet/fitness item)
4. iPod Touch
5. iPhone 3G
6. Verizon Cell Phones
7. iPhone 4
8. Xbox 360 Console
9. PS3
10. Coach Handbags

Twitter
Though Twitter is less popular than Amazon and Wikipedia, those services haven't released up-to-date figures for 2010, and Twitter's engineers were more than happy to disclose what its users have been talking about in #Hindsight2010: Top Trends on Twitter, released last week. Fortunately, Twitter's trends are more focused on current events and not popular culture, similar to the trends already visible in the most commonly edited articles in Wikipedia.

1. Gulf Oil Spill
2. FIFA World Cup
3. Inception
4. Haiti Earthquake
5. Vuvuzela
6. Apple iPad
7. Google Android
8. Justin Bieber
9. Harry Potter & the Deathly Hallows
10. Pulpo Paul

This is only a selection from the highest traffic sites in the United States, but the trends found here are reflected in the Web's smaller niche sites as well. FAILBlog, for example, ranked the Horizon Deepwater Oil Spill as the "most memorable fail" of the year by a 34% margin, followed by "fails" related to the iPhone, Winter Olympics, Katy Perry, and the "Bed Intruder" meme.
According to a two-year study published by Arbor Networks last year, about 30 percent of all internet traffic is driven by a disproportionately small number of companies, most of which are included in the list above. So when a term has risen to the top of all of these sites, there's a significant chance they are among the most commonly searched subjects in the entire Web.
Copyright Betanews, Inc. 2010
Somasegar gets it, do you?

Publié: décembre 17, 2010, 6:36pm CET par Joe Wilcox
By Joe Wilcox, Betanews

The end-of-year retrospectives are popping up everywhere as Christmas and New Years approach. This morning, Soma Somasegar's walk down 2010 memory lane caught my attention. He posted "A Year of Excitement" late-day yesterday (Eastern Standard Time). Whether or not there is any Microsoft "excitement" is topic for discussion in comments. But the tone of his post and emphasis is something other Microsoft bloggers -- and employees from other tech companies -- should try to imitate as they look back on the year or even ahead to 2011.
Somasegar writes: "I'm always impressed with the work we do here at Microsoft -- you can see how unbiased I am :) -- but this year I'm especially proud to see some of the work having a real impact in my house and with my family members." Stop right there. Somasegar is senior vice president of Microsoft's Developer Division. He's not a consumer evangelist but a developer. He works for a company selling most of its products to businesses, and he engages developers among them.
Lifestyle Marketing
Companies like Apple, Google, Microsoft, Nokia, Research in Motion, Samsung and Sony, among many others, don't just sell products -- they sell a lifestyle around them. Each has a clear digital lifestyle philosophy and worldview. Apple's digital lifestyle marketing is exceptional, as is Nokia's (regardless of its declining mobile phone/operating system market share) and Sony's. These companies tell a good story about how their interconnected products benefit you.
Microsoft told a good story during the 1990s, particularly to beta testers, developers, enthusiasts and IT pros. As Microsoft developed more products and trenched in the enterprise, the lifestyle message scattered. Not that Microsoft failed to try. For years the company has talked about converging personal and professional lifestyles -- work and home -- and how its products could meet the needs of both. It was the right idea, but unbalanced; there was too much marketing emphasis on work compared to home. Much changed over the last 18 months, as Microsoft hired a new ad agency, shipped Windows 7 and prepared to launch Kinect and Windows Phone 7 for holiday 2010. Somasegar's post captures some of that rebalanced emphasis of home-work lifestyles.
"Several weeks ago, my family became Windows Phone 7 users," he writes. Microsoft gave out Windows Phone handsets to all employees. Family members, too, or did he buy those? Somasegar shows a picture of the personalized phones that he, his wife and daughters use. He then highlights features that are meaningful to his family, such as Bing search and personal connections:
I have hundreds of Outlook contacts, Hotmail contacts, and Facebook friends. I have contact information for some of my friends in more than one of those sources, and I was impressed with the People hub's automatic contact linking so that each person had just one contact card with information from all my sources, including their photos.
He praises the number of applications -- a measly 4,000 -- but, hey, is a developer guy that sees the richness of the apps. Somasegar moves on to Xbox:
We have an Xbox Kinect at home, and I was amazed at how fast my daughters got the hang of controlling the Xbox and playing games using motion and gestures. Dance Central is popular at my house, but for all my years of software experience, this is one place where my wife and daughters have me beaten hands-down.
There's a photo of his daughters playing games. Somasegar concludes by briefly praising Internet Explorer 9, which is still in beta. The blog post isn't exceptional writing, but it's personal and approachable, providing a homey perspective. And it feels genuine, rather than being crafted or vetted by one of Microsoft's outside PR agencies.
Apple's Serotonin-rush Mob
Somasegar is a developer, like many Betanews readers. He's a father and husband, too. These familial roles are worth remembering and emphasizing during the holiday season. They're part of our lifestyle, particularly during an era when home and work lifestyles often overlap so much. There's a humility, too, that I often see among Microsoft employee bloggers and the lifestyles they tout compared to competitors.
Take Apple as example; messaging is tightly controlled. Where are the employee bloggers to be found? Where are they hiding? Apple runs a great lab rat experiment, where many bloggers, enthusiasts, investors and shareholders feed off rumors. They chase them through mazes looking for the next product announcement. Many people writing about Apple live the mouse-in-the-maze lifestyle -- or rat race, if you prefer.
What about people adopting the modern Apple lifestyle? It's a serotonin-rush mob. Macheads buy into feelings of exclusivity (based on price), superiority (from product design and bleeding-edge technologies) and belonging (the so-called community of Mac hardcores and, for Generation Y, using what their friends do). I'm often galled by many Macheads' sense of superiority and closed-mindedness, where their lifestyle, regardless of how they define it, is the only one acceptable.
Unlike controlling Apple, among Microsoft's lifestyle attributes -- and I would assert much the same about Google -- are availability, choice, cooperation and ubiquity:
- Making personal computing's benefits available to all (derived from cofounder Bill Gates' quest for a PC on every desktop).
- Providing customers with a wide choice of products (by the software licensing model that leads to many products released from the software platforms).
- Collaborating with customers, developers and testers (as demonstrated by tools for feedback, employee blogs and commercial products like SharePoint).
- Seeking standards, and arguably formats Microsoft controls, that make information easily consumed anywhere (successful efforts that solved 1990s' problems of sharing documents created by different applications).
The Internet platform and rise of ubiquitous search has diminished the last attribute's significance -- and there Google deserves credit. But I digress. Somasegar stepped out of his developer role into another, there peeking into the Microsoft lifestyle that is for most people the most meaningful: Family.
Copyright Betanews, Inc. 2010
Yahoo to terminate 8 web properties in restructuring effort

Publié: décembre 17, 2010, 7:07am CET par Tim Conneally

By Tim Conneally, Betanews

Following a reported four percent staff reduction announced this week, search engine and web portal Yahoo! will also be restructuring its large roster of sites by terminating some, merging others, and turning still others into "features."
According to a presentation slide leaked from an internal Yahoo product meeting on Thursday, Altavista, Yahoo Picks, Yahoo Bookmarks, Yahoo Buzz, Delicious, MyBlogLog, Alltheweb, and MyM are all slated to be shut down for good. Additionally, Yahoo says its Traffic APIs will be shut down as well.
The services FoxyTunes, Yahoo Events, Yahoo People Search, Sideline, FireEagle, and Upcoming are all going to be merged into other Yahoo services.
Finally, Yahoo Deals, Avatars, Alerts, Widgets, Greetings, Babelfish, Calendar, Address Book, Notepad, and Message Boards will become "features." What this means exactly, however, is currently unknown outside of Yahoo.
In a statement to the media, Yahoo said this restructuring effort will help the company "put better focus on our core strengths and fund new innovation in the next year and beyond."
Now that Yahoo's search is powered by Microsoft and Bing, one of the company's core strengths is its participation in the development of the Hadoop software framework.
In Yahoo's second quarter earnings call this year, CEO Carol Bartz said "Hadoop is...behind every click on Yahoo! But it's not just us. Twitter, Facebook, Amazon and the rest of those 1,000 developers I just mentioned also rely on Hadoop. And our approach to Hadoop's development has earned us a lot of admirers, not just for the huge amount of technology expertise needed to build it, but also for making it open source. Technology plays an essential part in what we do. Hadoop and the great talent we've recently added demonstrate how we are elevating science, technology, and innovation even more within the company."
Copyright Betanews, Inc. 2010

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