While downloadable content has become the norm in home video gaming, a gamer who wants to purchase new games or add-in content via download has very limited options. Generally, it has been limited to the console's built-in app store, or direct from the console manufacturer. With the PlayStation 3, it's the PSN Shop, Wii it's the Wii Shop Channel, and with the 360, was the Xbox Live Marketplace or on Xbox.com.