Apple is rumored to be readying an on-demand video service that would let users stream iTunes Movie and TV show purchases directly from iTunes servers for playback. The speculation springs from a report in
Apple Insider, which proposes that such a service would benefit users by eliminating the need for local storage of media files.
According to Apple Insider, Apple is now putting the finishing touches on "iTunes Replay" for inclusion in iTunes 8. But the report also noted that it appears undecided by Apple whether or not it plans to charge for the service.
Apple Insider does not cite any sources at Apple as the basis for the report. When Betanews attempted to confirm this information with Apple today, spokespersons were not immediately available for comment.