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Yahoo Shedding Entertainment Baggage in Order to Gain Relevancy
Publié: octobre 18, 2007, 12:16am CEST
In Yahoo's third-quarter performance call yesterday, investors and analysts heard for the first time the lower-key, back-to-basics approach of co-founder and re-installed CEO Jerry Yang, and newly elevated president Susan Decker. There's evidence their strategy is already working, but the next move involves a carefully calculated approach to attracting customers that goes against the current trend.