Adobe and Microsoft are joining forces to create new solutions for marketing, sales and services. Microsoft Dynamics and Adobe Experience Cloud will work with a shared data format to allow the two systems to work side by side together. Ahead of today's Adobe Summit, the two companies revealed their plans to collaborate on another project: creating a new industry standard data model. By standardizing data structure, it is hoped that data can be gathered and processed from customers more quickly, and in-depth data analysis can be performed more efficiently. Microsoft's executive vice president, Scott Guthrie says: "We believe the combined…
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