Today Twitter launches a companion app designed for anyone who wants to analyse their tweet activity. Pulling out all the buzzwords, Twitter says it "provides real-time data and insights, allowing you to quickly understand, engage, and grow your audiences". This is not just about gaining more followers, it's about making more meaningful connections, and trying out different marketing ideas. Twitter already provides fairly detailed analytics on its website, but here things are presented in a more accessible way. It also provides a more detailed breakdown of audience demographics for better targeting. The beauty of Twitter Engage is that it provides… [Continue Reading]